Thesis 3: Module 7
My visual system has evolved to become more detailed, which is part of my keywords. One detailed aspect are the illustration elements. With my user testing, the feedback was overall positive with the visual system and especially the illustrations on the bars packaging. I was told to spread the flavor illustrations, from the bars packaging, to the truffles and hot cocoa packaging. This made me think about how I would incorporate the flavor illustrations upon the different 3D packaging structures. My focus group has helped me see how my target market appreciate simplicity rather than overly designed applications. With CBD especially, it's important to convey the legitimacy of its ingredients without compromising the design and losing the overall message. Another aspect of detail includes craft and having a high-level of design which includes variety in my visual system while still being consistent. Print, Social media, the app, and packaging look similar but have different applicati...




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