Thesis Process Blog

Come up with at least four to six insights from talking to your focus group. Choose a representative quote to illustrate each insight. Quote 1: “Mine is some kind of mens vitamins.”-Michael, age 49 “Multi-vitamins, supplements…” -Melissa, age 33, “Womens multi-vitamins,” -Michelle, age 29, “Gummy multi.” -Marco, age 36 Insight 1:  Make it easy for people to take CBD regularly, like a daily multi-vitamin to help with their ailments while also encouraging continuous buying habits. Quote 2: “I use lavender oil for stress...tumeric tea; helps with pain.” -Marco, age 36 “I like hibiscus tea...I do prefer more natural.” -Michelle, age 29 “When I feel like I’m getting sick...I do that pepper, tumeric...cinnamon...nutmeg...it’s an immunity paste.” -Melissa, age 33 Insight 2: People are moving more towards holistic methods to treat health problems. Perhaps providing more holistic information about CBD oil to those who are looking for all-natural remedies can bring in more c

Sketches: Here are a few from this week when designing the persona cards. Focus Group Questions: Who here takes supplements? If so, what kind. What are your thoughts on gummy candy vitamins? Do any of you try all-natural remedies? Why/why not? What is your relationship to CBD?/What do you know? Is CBD popular here, why/why not? Optional: Do you find CBD easy to Get in the area? What’s you’re favorite candy? https://drive.google.com/file/d/14i_RucGFPZF-EQ2_aF_1jwaf8uTPwcO2/view?usp=sharing

List basic demographics like gender, age, and income (plus any other demographic info you think is important and relevant to the topic). Then list a minimum of three specific traits that personify the archetype in relation to the topic. These traits should aim to define the life stage and can be related to demographics. Do not just list the traits as statistics—give reasons as to why the age or gender or other demographic matters in relation to the topic. Then write a short statement from the perspective of the archetype (minimum of three sentences). Write what you think the archetypes would say about your topic. What do they really think? 8 Personas:  Paul Jones -Gender: Male -Age: 35 -Location: Houston, TX -Occupation: Account Manager at Marketing Agency -Main health concern: Anxiety and mild Crohn's disease -CBD use: Frequently, daily -Prefered CBD product of choice: CBD vape -Favorite type of candy: Gum/ Gumballs Traits: Easy-going, Proactive, Reliable, Stubborn

  Cannabidiol Confections TFI: Cannabidiol (CBD) is made from the non-psychoactive part of cannabis with edibles being the most popular form of consumption taken as a daily supplement. The CBD market in Texas is largely neglected and afflicted by the lack of access to new products and retail outlets. I plan to use design to create opportunities for new products and increase access to CBD edibles in Texas.