Thesis 2: Module 6

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This week I did a few updates on the branding elements and incorporated them into my app. I'm still working on the product listing and details, but I think it's getting closer. I plan to finish the app this coming week and have my focus group test it out by the end of the week. 

With the logo, I took out the starry pattern on top and instead used a sunburst; similar to how the logo was originally. 

I also mocked-up a few of the business system items and will continue to do so for next week. I plan for all of my prototypes to be comped via Photoshop. For the punch card, I might need to get creative with my photoshop skills to show that the card is punched out. 

I do have a question about comping in regards to the Thesis process book: Do the final prototypes/mockups need to be in the Thesis process book as well?

What I learned during this process is that there is a lot I need to do and I'm at a crossroads with my product's packaging or even sub-brand for their look. When designing the app, and I went to flavors, I was unsure how to describe each level (ex: Bars->Flavors->chosen flavor). I'm not sure if this is something I need to apply to the app first or the packaging. I took a break with packaging this week, to focus on the app, but it looks like it's going to have to accelerate this next week in Module 7. 



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