Thesis Process Blog

This week I worked on a few different things. I updated the app a bit and tried to make a rough on how the app would be demonstrated. I'm still learning video editing, and I was hoping Adobe Premier Rush would be more suitable for my skill level, but it ended up not working. The video turned out pixelate and the type formatting didn't have much options. I'll work on it more this week, but I'm considering hiring a video editor if it doesn't go well.  I decided to add more illustrative elements in my bar packaging and it to be on the paper foil. The mock looks like it's on a shiny foil, but I plan for it to be more like the paper-lined foil so the image would stand out more and be easier to peel away for keeps.  I tried out a few social media posts, and I realized that the long rectangular format of Instagram Stories fits well with the "tarot card" shape of some of the illustrations I created. So, I'm going to add a couple of Instagram stories that s

 Unfortunately due to unforeseen events, I wasn't able to accomplish as much as I wanted. But, I think I'm getting closer with finalizing the bar packaging. I decided I wanted to make all three packaging system more distinct by adding a few details. I'm also going to try to set a date for my user testing and get more people to look at the deliverables.  I've updated a few things with my app, like the type and simplifying the design details because I feel it was too decorative before which could distract from the readability. 

This week, I did some minor edits on some of the Thesis 2 materials. I also updated the design of my Materials Matrix and DS chart to suit the brand more. Next week, in Module 2, I plan to have a user testing session with my cousin who is a CBD store owner in San Antonio. I want to get his insight on my deliverables and to make sure I have the pertinent information on the packaging. I recently learned new things about CBD from him, like the existence of "broad spectrum" CBD, which I will include as the Hot Chocolate Line.   I’m also going to work on the final deliverable designs, which are the social media ads. So far I’ve got a moodboard for those and a general idea how I want to market the products. Looking back now, I'm wondering if I should add a couple more ads for discount offers. Although my Gantt chart primarily says to "refine," I'm there's is still plenty to do and fix in all my deliverables. ----- App: https://xd.adobe.com/view/d17aca2f-63b7-