Intro

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Hello! This is Sarah Gamez and here is my thesis process blog for Visual Communications Lab.

This blog will be filled with notes, assignments, and sketches to help pave the way for my thesis topic to come to fruition. 

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Thesis 2: Module 4

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This week I narrowed down my flavors. For deliverable 4, I decided for the chocolate CBD bars to be the focus  while the other components (truffles and hot cocoa), be secondary. Because of this the bars will have the most flavors and be available in a gift set.  I also did some further color studies and narrowed it down. It's pretty much the same, but I try to focus more on distributing the primary colors predominantly. I was originally organizing my thesis book chronologically, but after reading the module 4 material, I decided to arrange it to deliverables. For example, the branding would go first, showing the process of the logo and the proceeding  branding materials. I'm attaching the "visual system" section; which I'm still working on. I have a "photography" placeholder, but I'm not sure if that area is needed since I'll be using Adobe Dimension for packaging display. I also realized that I may need other background ideas/patterns that are d...
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Thesis 3: Module 4

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This week, I refined my bars packaging more and took it into Adobe Dimension for mock purposes. I dabbled with the sizes a bit and found the appropriate wrapper to use for the product. I was trying to figure out a way to make the AR video I took to go into Adobe XD, but the capabilities aren't there yet. I'm going to instead include it into the video demonstration; make it seem like it's part of the app.  I'm realizing my process book needs a lot of work, especially with organization. I don't think the current timeline approach works well; especially given the context of the Visual System later on.  I also planned on the user testing dates for my focus groups and will be continuing on getting ready for it in the beginning of module 5. I created a small social media graphic, with my visual system, with all the pertinent info in regards to the date of the virtual user testing and the option to do a self-directed one. Hopefully I'll get some good results and insigh...
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Thesis 2: Module 8

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This week I did some updates on module 7's work. I experimented with Adobe Dimension and created the event sign in an environment. I incorporated a couple of subtle "Texas" elements which I might change around depending on feedback from this week's user testing.  I'm a bit unsure about the outdoor photo I used since I'm not sure if it's "San Antonio" enough. However, I'm not sure if there's any events happening downtown nowadays to take pictures.  I plan to have my user testing done this week with my focus group from this thesis journey. I'm going to do this via zoom; giving them the visual system ahead of time and to discuss on a given date later this week. I may also include and previews of rough packaging and app to send them . When it comes to affordances, I want to create a positive user experience with all of the deliverables. With the app, I want to create and easy and thoughtful buying experience not seen in typical CBD sites....
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