Thesis Process Blog

This week I worked on my social media posts, visual system in my process book, and did a rough storyboard of my thesis video. I didn't get to gather the insights from my user testing this week, but I plan to work on that over spring break as well as finalizing my deliverables into more updated mock-ups.  It's been a while since I've made social media ads, but I did realized that they don't need to have too much text on them because that's what the post is for. I'm also going to work on the copy for those as well. I don't remember the name of the ad-mocks I used to do, but adparlor.com seems promising.  Spring break is going to be me catching up on my thesis project and process book, so we'll see how it goes. 

This week was pretty hectic getting ready for my user testing sessions. I had a few different instances of user testers one in person, one virtually, and one survey. In total I have 8 responses/user testers from this past week. In module 6, I'll incorporate what I learned from their responses into my deliverables.  A couple of insights I remembered from the week is to have more of a buying incentive. For the app, this includes a coupon or deal for newcomers to buy the product. The packaging, will have more of a take-away gift, like how the bars packaging have the illustration wrapper; but instead I'll change to a perforated card. I also became aware of being more transparent in my packaging as far as the differences between each type of CBD and to make the packaging more sustainable. The CBD store owner suggested conveying the product is made of seed paper so it's biodegradable and can have a new life as a flower/plant.   I learned a lot in my user testing, but I know there

This week, I refined my bars packaging more and took it into Adobe Dimension for mock purposes. I dabbled with the sizes a bit and found the appropriate wrapper to use for the product. I was trying to figure out a way to make the AR video I took to go into Adobe XD, but the capabilities aren't there yet. I'm going to instead include it into the video demonstration; make it seem like it's part of the app.  I'm realizing my process book needs a lot of work, especially with organization. I don't think the current timeline approach works well; especially given the context of the Visual System later on.  I also planned on the user testing dates for my focus groups and will be continuing on getting ready for it in the beginning of module 5. I created a small social media graphic, with my visual system, with all the pertinent info in regards to the date of the virtual user testing and the option to do a self-directed one. Hopefully I'll get some good results and insigh