Thesis Process Blog

This week, I worked on a few "house keeping" things from my deliverables. This included transferring the files from my temporary laptop to my computer and organizing the files one what's needed to be mocked up. Upon seeing what was left, I realized that some of the deliverables had the wrong website and so I was going through each deliverables to make sure it's correct. Upon doing that I also found some inconsistent typography. This was like a domino effect of edits I found. I recorded myself speaking about my deliverables in the PDF presentation. This presentation will go after my Thesis video presentation. I'm thinking the structure will go something like:  1) Thesis Video 2) Thesis Presentation (app video demo within it) 3) Question/Anser section I'm not sure if this is correct, but I'm hoping to find out more in the upcoming weeks. Going through my presentation has helped me see what structure to do my presentation and how I need to get used to talking...

This week was pretty hectic, but fortunately I found out my desktop is fixed and all my files were saved. I'm hoping once I get it and have everything updated, I'll be able to have a more robust Process Book. I have started with drawing illustrations to represent the user testers, to keep with the brand's illustrative style. For this week, I worked on mocking up my packaging deliverables, the thesis video, and PDF presentation. I'm still having sizing issues with the video. I made all my frames "fit to frame," but there isn't equal negative space. Speaking of sizing, I resized my final presentation but when putting the mock-ups in there's a lot of space and some pages have mixed-match background colors so I hope to fix it for next time. Since I'll have my files back, I'll be able to edit/resize the mocks. For social media I created more gifs, and another thing I plan to accomplish next week is to figure out the best way to have gif/video mocks ...

This past week in module 8, I've been trying to get re-organized in my new set up on a PC laptop while my computer is still in the shop. Some of my files got lost, including process works from Thesis 1. I'm thinking of ways to look for those files or how to fill in the missing pieces in my process book.  Organizing my final presentation PDF, and seeing the mock-ups back to back has helped me visualize my system's components and find ways to present them with more sophistication. For example, the app mock has been something I've been struggling with this semester since most online mock-ups don't fit well with the look of 210 confeccion. So, I think I'm going to create my own mock with the iPhone being an illustrative outline. I think my social media ads are shaping up, I found an ad mock (Ad Parlor) which I've done but the animation wasn't working due to the browser I was using. I'll tinker with it some more this module. I also worked on the rough vid...

My visual system has evolved to become more detailed, which is part of my keywords. One detailed aspect are the illustration elements. With my user testing, the feedback was overall positive with the visual system and especially the illustrations on the bars packaging. I was told to spread the flavor illustrations, from the bars packaging, to the truffles and hot cocoa packaging. This made me think about how I would incorporate the flavor illustrations upon the different 3D packaging structures. My focus group has helped me see how my target market appreciate simplicity rather than overly designed applications. With CBD especially, it's important to convey the legitimacy of its ingredients without compromising the design and losing the overall message.  Another aspect of detail includes craft and having a high-level of design which includes variety in my visual system while still being consistent. Print, Social media, the app, and packaging look similar but have different applicati...